Sonic x Rob Rausch: Smasher

For this Sonic x Rob Rausch spot, we wanted to harness the undeniably magnetic energy of reality TV's ultimate heartthrob (Traitors, Love Island USA) to show that sometimes you CAN commit. And with meat this quality and a deal this good? You're ready to lock it down. We had so much fun sneaking in silly Easter eggs for all the Rob fans (like our "commiserating" line that had literally just premiered on an episode of Traitors the week before launch.) It once again proved Sonic doesn't just watch culture unfold, they are part of the conversation in real time.