Ryde x Heidi Montag

Juxtapose was tasked with launching Ryde in the U.S. market with a creative campaign that cut through the noise of over complicated wellness culture. We teamed up with directing duo Tusk and brought in iconic millennial talent Heidi Montag - perfectly timed to her renewed relevance in early 2025 - to star in a series of sharp, comedic skits that highlighted Ryde’s “Wellbeing Made Easier” positioning. Heidi’s performances drew inescapable attention to the brand and delivered the humor and self-awareness Ryde needed to stand apart in a crowded category. The campaign marked Ryde’s bold U.S. debut and drove strong cultural conversation, positioning the brand as a fun, credible alternative to extreme wellness trends.