Jimmy John's: Loaded Italian

Arby’s looked to Juxtapose Studio to create a culturally fluent campaign that would celebrate the return of its Loaded Italian sandwich. We partnered with Jersey Shore icons Snooki and JWoww to star in the hero spot, building a referential IYKYK script that let their personalities shine. The ad transported the duo back to their Y2K Shore days, complete with poofs, lashes, and hairspray, only to reveal that the “Loaded Italians” they were chasing were sandwiches. Media coverage highlighted the nostalgic throwback and Arby’s fan-driven decision to bring back the beloved menu item, sparking strong buzz across channels. To extend the moment, we recreated an infamous Jersey Shore GIF with Vinny and Pauly D, their fist pump pushup chapstick bit, reimagined with the Loaded Italian in hand. The follow up content kept momentum high, landed as a fan favorite callback, and reintroduced Arby’s to a millennial audience in an authentic and playful way.