Sonic x Lisa Rinna

Lisa Rinna is a cultural force whose influence spans decades. For Sonic, we created a spot that fully embraces that legacy while meeting Rinna exactly where she is now. Set inside her home, the piece is layered with cultural nods, from winks to her recent appearance on The Traitors to a playful flip of her iconic line “It’s couture, honey, check the tag,” reimagined as “It’s Sonic, honey, check the bag.” By aligning her demand for the best with Sonic’s elevated quality, the campaign feels like a natural evolution for both, confident, self-aware, and unmistakably Rinna.