Jimmy Johns: S.M.UT feat. Walton Goggins

With summer approaching, Jimmy John’s wanted to lean into the ‘BookTok’ romance fiction trend, with their Summer Menu of Ultimate Temptation - aka S.M.U.T. To complete the creative and read their original smut audio book (“The Blade and the Brine”), Jimmy John’s needed the perfect talent with which to partner - and who could be better than Walton Goggins (and his seductive voice), fresh off his acclaimed role in The White Lotus. Juxtapose managed the end-to-end talent process, securing Walton’s involvement and adapting the creative in response to his feedback, and ensuring a spectacular campaign delivery.