Dunkin': Latto, Ice Spice & Doechii, Alameda

Dunkin’ has always endeavored to be at the forefront of the cultural conversation, working with star talent in all fields, whether it be film, sport or music. They tapped Juxtapose to find ways a to integrate their products in fun, authentic ways in upcoming projects from rising stars in the pop and rap world. Up first was Latto and Ice Spice’s “GYATT” music video. The creative had Latto and Ice Spice playing off their supposed ‘beef’ in a simulated boxing match - and the ladies’ choice of refreshment? A Dunkin Refresher, of course. Next was new star Alameda’s collaboration with Doechii. We filmed a vignette for social that featured the women enjoying their ‘cats and coffee’ pre-shoot ritual, with Doechii mistaking her match for ‘swap water’ - visual play that had the internet going wild.