Dunkin' x Hilary Duff: Holiday Munchkins

For the holidays, Dunkin’ introduced its Naughty and Nice Munchkins - two totally different vibes in one box. To launch, we partnered with Hilary Duff and tapped into playful early-aughts TV nostalgia to connect with millennial parents who grew up watching her, as she reframes the holiday mindset with one simple truth: balance is key - why be nice without a little naughty? The Munchkins talk back with fast, punchy banter rooted in relatable modern moments (parenting shortcuts, white lies), blending humor, self-awareness, and cultural relevance, with a subtle nod to Hilary’s return to music that keeps the story firmly in the present.