Buffalo Wild Wings x Jonas Brothers

Together, with the help of the Jonas Brothers, Buffalo Wild Wings entrusted Juxtapose with the task of getting eyes and appetites on their new Ultimate Sampler Platter. Juxtapose suggested partnering with the iconic brothers - 4 brothers to promote 4 mix and match sampler items? You do the math. With our finger on the pulse of stan culture and Jonas lore, we leaned into all of the tropes and inside jokes of the brothers cinematic universe, without ever leaning too far into inside joke territory. While there were plenty of easter eggs for fans to get excited about in the comment section, the spot was also fun and engaging for people less familiar with the band. The result? A spot that resonated across the board - delighting Jonas fans, B-Dubs loyalists, and maybe even creating a few new ones along the way.