Bubly x Chad Michael Murray & Erin Miller

To launch bubly’s new seasonal flavor, Melted Ice Pop, we bottled up the unmistakable feeling of a millennial summer crush. Starring internet nostalgia queen Erin Miller and the ultimate early-2000s heartthrob, Chad Michael Murray, the campaign follows Erin as one sip transports her into the dream future her 15-year-old self always imagined—where every glance is a music video and every romance lasts forever. Melted Ice Pop bubly serves as the catalyst for this fantasy, which extended beyond the film with an exclusive Walmart teen-magazine-inspired kit featuring a signed Chad Michael Murray poster.