Arby's National Fry-Day feat. Rebecca Black

Arby’s wanted to make a splash for National Fry Day, so we partnered with Rebecca Black, an internet legend whose name is still synonymous with Friday. The goal was simple: create a moment that was cheeky, culturally relevant, and unmistakably Arby’s. We leaned into Rebecca’s legacy as the original viral meme. Back when going viral meant the entire internet knew your name, Friday was everywhere and Rebecca was at the center. But instead of parodying the past, we let her own it.