Arby's Steak Nuggets x David Arquette

Fresh off the heels of Patricia Arquette joining Juxtapose Studio as our fourth partner, she dreamed up the idea for a “Steak Out” campaign starring her little brother, David. His casting couldn’t be more perfect, especially during Halloween season, drawing on the nostalgic charm (and mild terror) of his iconic role as Dewey in Scream. But the real brilliance lies in Patricia’s signature wordplay and Arby’s self-aware humor. Together, they leaned into the absurdity of their latest innovation: Steak Nuggets, and built a campaign that playfully subverts the idea of a “high-stakes” moment. Because at Arby’s, the steaks aren’t high at all. They’re small, snackable, and no knife required.