Arby's x Angie K.: Franchise with the curly fries

We identified a breakout pop culture moment within The Real Housewives of Salt Lake City when Angie Katsanevas delivered the instantly iconic line to Lisa Barlow, “You do fries, I do franchise,” a pointed reference to Lisa’s Wendy’s partnership and Angie’s own successful hair salon franchise. Recognizing the viral potential, we saw an opportunity to authentically insert Arby's into the Bravoverse by leaning into one of the brand’s most celebrated menu items, its curly fries, while honoring the humor, shade, and self awareness that Bravo fans love.