Arby's x The Red Clay Strays

Arby’s is showing up in a big way at Stagecoach Festival this year, making it the perfect moment to partner with breakout country band Red Clay Strays. With the band on a major upswing and releasing their new album "Grateful," the opportunity was to create something that could seamlessly promote the festival, spotlight Arby’s barbecue sandwiches, and give the band a platform that felt authentic to their voice. We leaned into the natural, playful back-and-forth the band has on the road and in the studio, building a spot that feels like a real slice of their dynamic. The result is a fun, character-driven piece that highlights each member’s personality, showcases the product in an organic way, and gives fans something that genuinely feels true to who the band is.