All American Rejects x Arby's

As Summer drew to a close, Arby’s was looking for new and interesting ways to market its Jamocha Shake. We developed with them two hybrid social/experiential campaigns with pop punk icons Boys Like Girls and All American Rejects. With Boys Like Girls, Juxtapose hosted an experiential activation as part of their new album promotion, as well as developing merchandise playing on the ‘Hot Girls Eat Arby’s’ trend - this time ‘Boys Like Girls Who Eat Arby’s’ With All American Rejects, Juxtapose hosted a similar activation, as well as filmed a comedic social spot with Tyson Ritter hypnotizing his bandmates with an ASMR drinking of the Jamocha Shake.